To track particular users’ actions on your website with Facebook Pixel, normally you need to choose an event from the list in Business Manager, generate the code, then add it to your website page.
But Facebook also has an Event Setup Tool that helps you install Pixel events on your website effortlessly, without any coding. Our video tutorial will explain how that works and what you need to do.
However, you need to already have your Pixel code set up. If you don’t, please check this tutorial.