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Getting Personal: a Capital.com Case StudyCase Studies

Getting Personal: a Capital.com Case Study

How Aitarget’s innovative tools saw a trading app hyperpersonalise its videos to great effect As the great Maya Angelou once said, “If
Interfaces for Uploading Creatives in Campaigns with Different Advertising ObjectivesTutorials

Interfaces for Uploading Creatives in Campaigns with Different Advertising Objectives

When you start uploading your creatives, Aitarget Tool interface looks different for ads with different advertising objectives.   Mobile App Installs  
Creating Ad Campaigns with Aitarget Tool: Setting up Your Goal, Budget, and TargetingTutorials

Creating Ad Campaigns with Aitarget Tool: Setting up Your Goal, Budget, and Targeting

Aitarget’s Automation Tool allows you to run Facebook ad campaigns in four easy steps: you choose your campaign goal, set
Launching Ad Campaigns in Aitarget Tool: Ad CreativesTutorials

Launching Ad Campaigns in Aitarget Tool: Ad Creatives

In the first part of our guide on launching advertising campaigns with the Aitarget Tool, we explained how to choose your goal, set up
What Are Dynamic Parameters?Tutorials

What Are Dynamic Parameters?

Dynamic parameters are used for tagging links in ads. They allow you to automatically allocate UTM tags to each ad
How Do I Simultaneously Create a Number of Ad Sets? Auto Splitting or A/B TestingTutorials

How Do I Simultaneously Create a Number of Ad Sets? Auto Splitting or A/B Testing

The tool that can help you to solve this problem is called Facebook Auto Splitting. This tool can automate the
Different Strategies for Managing and Automating Ad CampaignsTutorials

Different Strategies for Managing and Automating Ad Campaigns

In this article we’d like to introduce some of the most utilised automation strategies worth familiarising yourself with.   Tunnel
Ad Campaign Managing Strategies: Weighted Average StrategyTutorials

Ad Campaign Managing Strategies: Weighted Average Strategy

One strategy for campaign management is comparing your ad set parameters with the weighted average of all ad sets in
Ad Campaign Managing Strategies: Funnel StrategyTutorials

Ad Campaign Managing Strategies: Funnel Strategy

In Facebook advertising, an ad or a group of ads (ad set) may not perform as well the following day
Ad Campaign Managing Strategies: Tunnel StrategyTutorials

Ad Campaign Managing Strategies: Tunnel Strategy

Tunnel strategy is one of the most popular automation strategies with our clients. In essence, it requires two sets of

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