What are Lookalike Audiences?
You can base your Lookalike Audience on a variety of sources (e.g. people who like your Page or visited your website).
When should I use Lookalike Audiences?
Lookalike Audiences can be used for different advertising objectives when you want to reach people who are similar to users from the source, i.e. a Custom Audience that you previously created in the Audience section.
Examples of sources:
- You can address people similar to your existing clients.
- You can generate more traffic to your website by addressing people similar to those who have already visited it.
- You can increase the popularity of your Mobile App by including in your targeting an audience similar to your existing users.
Before you begin
To create a Lookalike Audience, you should have administrator rights for your Page or Pixel that provides data about the original audience.
- If you create a Lookalike Audience from a Custom Audience, you must be the creator of that Custom Audience.
- If you create a Lookalike Audience on the base of app installs, you should have an administrator or developer role in the application.
How do I create a Lookalike Audience?
1. Go to the Audiences section in your account.
2. Click “Create Audience” in the pop-up list and select “Lookalike”.
3. Select a source.
- You can use any Custom Audience.
- The minimum size of the initial audience – 100 people.
- As a Lookalike source, create a group of 1,000–50,000 clients from your database representing the best characteristics: the ones that drive the most profit to/engagement with your business, e.g. lifetime value, biggest total number/cost of transactions/orders, or engagement rate.
4. Choose country/countries where you’d like to find a similar set of people.
5. Choose a source, location, and audience size with the slider.
6. Click “Create Audience”.
What is important
It may take Facebook between 6-24 hours to create your Lookalike Audience. While your Lookalike is used in an active campaign, it will be updating every 3-7 days.
You can use your Lookalike Audience in targeting straight after it is established.
